ABOUT 71 CONSULTING
Technology transformations succeed or fail inside organizations.
71 Consulting exists to help leaders see why, and to act on it. AI alone won't set you apart once everyone has it. Your advantage comes from how well your people and technology work together.
WHAT WE BELIEVE
The principles behind the work
Resistance is information.
Understand what people know, what they fear, and what they're protecting before you try to change it.
Check reality at every level.
Leadership, managers, and front-line staff experience the same organization differently. All three views count.
Match the pace to the organization's capacity.
Don't try to change everything at once. Sequence the change so it can hold.
Business and customer needs come before internal politics.
The work serves the outcome, not any one function's agenda.
Honest communication and dignity matter.
People can handle hard news. They can't handle being misled about it.
THE PERSON WHO LEADS 71
Shad McFadden
Shad has spent 25 years inside large-scale transformation at Accenture, PwC, AT&T, DIRECTV, and CAA, in consulting, enterprise, and product and technology roles. He has lived the gap between what leadership decides and what actually changes on the front line.
That experience shapes how 71 works: it understands the technology well enough to help leaders make decisions and challenge assumptions, and it stays focused on the organizational conditions that decide whether the investment pays off.
HOW 71 WORKS
The person you meet is the person who does the work.
Senior judgment, start to finish.
When you work with 71, Shad leads the work. We work alongside your technology teams and partners, and we seek out different levels and perspectives because they show how one organization is experienced in different ways.
ICF Professional Certified Coach (PCC)
How Shad listens for what's really going on: what's happening behind what gets reported.